Barney Austen On Posterous

I had the pleasure of meeting an old school friend the other day who has been involved in a number of successful ventures.

A really genuine bloke who appears to have the midas touch when it comes to business decisions.

I asked him how he came up with his ideas.

Paraphrasing - he basically said that he doesn't touch anything that hasn't been done before or has no proven market.

He just looks at making his offering different (target a new niche, higher quality, different channels....).

Just being different has worked for him (along with alot of hard work of course!).

Just being different can work for you too!